Problem
Make the fictional product read as one product across pages with very different purposes.
09
Case Study
FORM/01
A site for a fictional modular audio product.
- Structure
- Pages as different as the home page, parts introduction, technical details, and journal all read as one consistent product.
- Initial Approach
- Started with a real-time 3D model, which never reached the quality we wanted.
- Current Status
- Six pages are complete; the mobile screens are still being refined.
How the Direction Changed
What Changed
Switched to still imagery instead of the 3D model, and reorganized six pages so the product reads consistently across them.
Final Version
The final pages use still imagery, arranged so the static pages flow together.
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